One of their most surprising conclusions is that increased marketshare is seldom a driver of growth. As they turn their attention from improving the operational performance of their companies to making those companies grow again, many of them will follow the standard message. Mckinsey filetype pdf mckinsey filetype pdf mckinsey filetype pdf download. The granularity of growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from. The granularity of growth, with new analyses and descriptions of several companies experiences adopting more granular approaches to growth. Growth maps provide business leaders with the confidence to make bold changes that lead to longterm sustainable growth, while simultenously hitting shortterm objectives. Pdf conceptualizing paths of growth for the technology. Gdp growth was exceptionally brisk over the past 50 years, fueled by rapid growth in the number of workers and in their productivity. Whats more, corporate executives hold a consistently rosier view than business unit executives do.
Conceptualizing paths of growth for the technologybased, born global firm originating in a small population, advanced economy july 20 international studies of. Mckinsey, a university of chicago professor, opened a consulting office in. How to identify the sources of growth and drive enduring company performance. It presents the most current and accurate global development data available, and includes national, regional and global estimates. A new approach to changni g your growth trajectory ni a digita wl ordl growth budli s value. Mar 26, 20 to conduct our analysis, we leveraged an established mckinsey method,the granularity of growth, which explains the gap between coops andthe market by deconstructing growth into its key drivers growth drivers market share gain organic growth due to better execution or a better value proposition than competition organic growth portfolio. Strategy beyond the hockey stick is spearheading an empirical revolution in the field of strategy. A finegrained view of the sources of growth open interactive popup the authors of the granularity of growth explain why the best strategies begin with a precise understanding of market and product opportunities.
Growth spurt in a recently released research report from mckinsey global institute mgi, titled global growth. In order to achieve this goal, you need to think through the growth challenges your organization faces and follow a detailed approach that will allow you to uncover, understand, and capture potential growth opportunities. Highproductivity tradable segments of services cannot absorb as much labor since they are typically skillintensive fire, business services low productivity nontradable services cannot act as growth poles since they cannot expand without turning their terms of trade against themselves continued expansion in one segment relies on expansion on others. Whereas technology was traditionally confined largely to operations and execution, its digital expression now informs all aspects of business, from. Download pdf the granularity of growth book full free. Apr 06, 2015 the problem is that as mckinsey descends from the macroeconomic heavens to the temporal realm of japanese corporations, and, moreover, claims to discover within this realm the ills that plague. Click download or read online button to get the alchemy of growth book now. The granularity of growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources as you take both a broad and a granular view of your markets. The granularity of growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources as you take both a. A great corporate strategy book with very practical applications.
Mckinseys growth strategy aka fourth arrow for japan i. Sven smit the granularity of growth the mckinsey quarterly patrick viguerie. Strategic analysis through the general electricmckinsey. While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintainespecially in todays competitive business environment. In contrast, aggregate growth for the smaller mcos that yearthose not in the top 15was just 6% cagr. General electricmckinsey matrix, fashion marketing, luxury brands, business strengths, industry attractiveness, productportfolio analysis, competitive marketing 1. How to identify the sources of growth and drive enduring company performance by patrick viguerie, sven smit, mehrdad baghai. Mckinsey filetype pdf is a global management consulting firm that. Its also training brand and support teams so that they have the skills needed to support the new strategy.
Pdf the granularity of growth download full pdf book. This site is like a library, use search box in the widget to get ebook that you want. Growth is once again top of mind for business executives. To conduct our analysis, we leveraged an established mckinsey method,the granularity of growth, which explains the gap between coops andthe market by deconstructing growth into its key drivers growth drivers market share gain organic growth due to better execution or a better value proposition than competition organic growth portfolio. Download the alchemy of growth or read online books in pdf, epub, tuebl, and mobi format. He leads mckinsey western europe and, before that, led mckinseys strategy practice.
Mgi and mckinsey senior partner jacques bughin and mckinsey senior partners martin dewhurst. It is well known that a sectors overall growth is correlated with the growth rates of individual companies within it. Over the past 20 years, the world economy has grown by roughly 7 percent a year. Growth mapping is an analytical approach that delivers abovemarket growth by segmenting and aligning behavior, benefits and consumers. Download now growth is high on the agenda of companies around the world today. The countries that comprise the g8 have been experiencing slow economic growth.
We apply the concept of granularity to the banking sector. These include operational skills, privileged assets, growth skills and special relationships gupta, gupta and krishnaswami, 20. The granularity of growth shows, with typical mckinsey rigor, that where you compete is even more important than how. One common growth strategies is the mckinsey growth pyramid, which has similarities the wellestablished ansoff growth model, but deviates by looking at strategies of business growth using four distinct pillars. Part of the explanation for the difference in performance is that scale increases an orga. The problem is that as mckinsey descends from the macroeconomic heavens to the temporal realm of japanese corporations, and, moreover, claims to discover within this realm the ills that plague. To find out, we tested the extent to which industry growth rates correlate with the growth rates of companies at five levels of market granularity, which we call g0 to g4. The power of many g20 young entrepreneurs alliance. Patrick viguerie, the granularity of growth, book excerpt, mckinsey quarterly, march 2008. The granularity of growth by patrick viguerie overdrive. Download and read free online the granularity of growth. The granularity of growth will put you in a better position to succeed as it.
Introduction it is well known that the traditional transactional marketing has been replaced by the relational marketing cf. A finegrained view of the sources of growth mckinsey. He is the coauthor of the bestselling book granularity of growth. Growth in business today is like alchemy, as business leaders try to turn everyday metals into gold. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. The granularity of growth available for download and read online in other formats. The granularity of growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple. The granularity of medicaid mco growth 3 reached a cagr of 19%, and the companies increased total market share. Solving tools and management techniques of the worlds top. From the inside flap while growth is a top priority for companies of all sizes, it can be extremely difficult to create and.
Authors mehrdad baghai, stephen coley and david white, who are mckinsey consultants or alumni, explain that growth can transform an ordinary business into an exciting, vibrant environment where employees feel a sense of purpose. Pdf the alchemy of growth download full pdf book download. Measuring and managing the value of companies wiley finance pdf download, mobi epub kindle. Join our community just now to flow with the file 2themckinseymind and make our shared file collection even more complete and exciting.
Unlike previous books based solely on anecdotal evidence, the granularity of growth derives from the authors threeyear, indepth, analysis of four hundred of the worlds largest companies. Now the first of these is weakening, and even reversing in some countries. How marketers are using data to rethink and improve the customer journey 5 combines marketing, data, and technology skill sets see page 6. Innovating in the digital era introduction in a business climate driven by powerful digital forces, disruption, and rapidfire innovation, every company is now a technology company. Pdf the granularity of growth download full pdf book download. The alchemy of growth download ebook pdf, epub, tuebl, mobi. The research was led by james manyika, a director of the mckinsey global institute and mckinsey senior partner based in san francisco. These include operational skills, privileged assets, growth skills and special relationships. The granularity of growth, with new analyses and descriptions of several companies experiences adopting more. The promise of granularity theory in simplifying challenges. In 2008, the authors of the granularity of growth, a book that discusses mckinsey s research on corporate growth, described how leaders can push through the tyranny of the average by using a detailed approach to understand and capture pockets of opportunity. Longterm gol bal forces are defni ni g a new norma fl or our economei s in an. The primary world bank collection of development indicators, compiled from officiallyrecognized international sources. Almost half of the 100 largest companies on the stock exchange that.